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Global Oil and Gas Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry

Global Oil and Gas Survey 20122013: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry

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Management Report
Published: April 2012
Pages: 141
Tables: For full details, please email deborahf@cmsinfo.com
From: GBP 1250.00  Buy Now!
Research from: icd research
Sector: Oil & Gas

Global Oil and Gas Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry is a new report by ICD Research that analyzes how oil and gas companies’ media spend, marketing and sales strategies & practices and business planning are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global oil and gas suppliers and how spending by suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Why was the report written?
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of 279 leading global oil and gas industry executives. The report provides data and analysis on global oil and gas industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global oil and gas industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers within the global oil and gas industry. The report also identifies suppliers’ future growth, M&A and investment expectations.

Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global oil and gas industry.

What is the current market landscape and what is changing?
Of respondents across the global oil and gas industry, 57% are ‘more optimistic’ about revenue growth for their company over the next 12 months than the previous 12 months.

What are the key drivers behind recent market changes?
This optimism is based on the implementation of cost containment measures, the growth of profitable markets such as the South East Asian countries, as well as China and India, and positive changes in business strategies for driving sales. Additionally, the top priorities for the global oil and gas industry in 2012 are ‘improving operational efficiency’, ‘expand in current market’ and ‘stabilizing company finances’. Furthermore, according to 38% of respondents from the global upstream oil and gas industry and 48% from the downstream oil and gas industry, headcounts in their organizations in 2012 are expected to increase steadily by up to 2%.

What makes this report unique and essential to read?
“Global Oil and Gas Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in Global Oil and Gas Industry” is a new report by ICD Research that analyzes how oil and gas  industry companies’ media spend, marketing and sales strategies & practices and business planning are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global oil and gas industry suppliers and how spending by global oil and gas industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Global oil and gas industry respondents identify the Middle East to be the most important region for growth among emerging markets, along with China and Brazil. Furthermore, Brazil and the Middle East are considered the two most important emerging markets by respondents from upstream oil and gas companies, with strong economic growth in both areas, along with high demand for oil and gas, rendering them attractive to foreign investors.
 
Across the global oil and gas industry, 57% of respondents are more optimistic of revenue growth for their company over the next 12 months. Furthermore, 26% are neutral about revenue growth, while 15% of respondents are less optimistic about their company’s revenue prospects.
As global oil and gas demand is projected to increase in the next 12 months, upstream oil and gas companies plan to significantly increase their capital expenditure toward ‘new product development’ and ‘machinery and equipment purchase’.

Reasons to buy
• The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• It not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.
• The report uncovers the business outlook, forecast of buyer expenditure activity, key challenges and opportunities and procurement behaviors and strategies.
• It promotes your business by aligning your capabilities and business practices with your customer’s changing needs.

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